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Ваш бизнес достоин быть на первых местах в поиске. Мы поможем вам обойти конкурентов, увеличить трафик и добиться реального роста дохода. Действуйте уже сегодня!
Кейc: Продвижение сайта стоматологии в Google и Яндекс
Мы успешно повысили видимость сайта стоматологии, увеличив органический трафик на 85% и количество заявок на 65%. Основной акцент был сделан на техническую оптимизацию, локальное SEO и проработку EAT-факторов, что позволило укрепить доверие к бренду и привлечь новых пациентов.
Перед нами стояла задача повысить видимость сайта частной стоматологии в поисковых системах Google и Яндекс, увеличить количество заявок на консультации и укрепить бренд компании в онлайне.
Шаг 1: Анализ и стратегия
1. Анализ текущего состояния:
Провели аудит сайта: выяснили, что он плохо оптимизирован под SEO.
Определили слабые стороны: медленная загрузка, устаревший контент, отсутствие адаптивности для мобильных устройств.
Изучили целевую аудиторию и конкурентов, чтобы определить ключевые запросы.
Составили технические задания по всем необходимым приоритетным правкам.
2. Разработка стратегии:
Переработка структуры сайта.
Оптимизация для локального SEO.
Создание полезного контента для пациентов (статьи, видео).
Улучшение скорости загрузки страниц.
3. Постановка целей:
Увеличение органического трафика на 50% за 6 месяцев.
Достижение ТОП-10 в Google и Яндекс по 30 ключевым запросам.
Увеличение общего числа заявок с сайта более чем на 40%.
Повышение видимости профилей компании в локальных сервисах (Google Business, Яндекс.Бизнес).
Мы смогли получить полное понимание текущих проблем сайта, что позволило выделить ключевые области для улучшения. Этот анализ стал основой для дальнейших шагов и гарантировал, что все изменения будут направлены на реальные потребности бизнеса и клиентов.
На этапе разработки стратегии мы определили основные направления для роста, которые включали не только технические аспекты, но и работу над улучшением контента и пользовательского опыта. Эта стратегия позволила учесть все нюансы рынка и ожидания клиентов.
Все эти действия были направлены на улучшение пользовательского опыта, увеличение доверия клиентов и обеспечение стабильного потока новых пациентов через цифровые каналы.
Шаг 2: Реализация
Техническая оптимизация
Улучшили скорость загрузки сайта, внедрив современные форматы изображений (WebP) и сократив JavaScript.
Настроили адаптивный дизайн для мобильных устройств.
Благодаря этим действиям сайт стал быстрее и удобнее для пользователей, что положительно сказалось на поведенческих факторах и позициях в поисковой выдаче. Техническая оптимизация также улучшила индексирование сайта.
Контент-маркетинг
Написали более 30 статей по популярным запросам пациентов (“Как выбрать стоматолога”, “Сравнение методов отбеливания”).
Добавили страницу с часто задаваемыми вопросами.
Создали уникальные описания услуг с ключевыми словами.
Эти материалы стали важным инструментом привлечения новых клиентов, так как предоставляли полезную информацию и помогали решить вопросы, которые волнуют пациентов. Регулярное добавление контента поддерживало активность сайта.
Локальное SEO
Зарегистрировали и оптимизировали профиль Google Business и Яндекс.Бизнес.
Собрали и внедрили отзывы пациентов.
Настроили таргетинг на локальные запросы (“стоматология рядом”, “лечение зубов в москве”).
Локальная оптимизация позволила компании стать видимой для пользователей, которые ищут стоматологические услуги в своем районе. Это усилило доверие к бренду и помогло привлечь клиентов из ближайших районов.
Линкбилдинг
Разместили статьи на медицинских порталах с обратными ссылками на сайт.
Провели партнерства с локальными блогерами.
Создали профиль компании на тематических форумах.
Эти действия увеличили авторитет сайта в глазах поисковых систем и помогли привлечь больше качественного трафика, что напрямую повлияло на конверсию.
Шаг 3: Работа с EAT-факторами
EAT (Экспертиза, Авторитетность, Доверие) является одним из ключевых факторов ранжирования для медицинских сайтов. Это связано с тем, что информация, размещенная на таких ресурсах, напрямую влияет на здоровье и благополучие пользователей. Работа с EAT-факторами обеспечила повышение доверия как со стороны поисковых систем, так и со стороны пациентов.
Экспертиза
Провели анализ карточек врачей конкурентов в ТОП-10 методом попарного сравнения, полностью проработали шаблон карточки врача.
Указали подробные профили врачей: образование, сертификаты, стаж работы и профессиональные достижения.
Добавили авторство для всех статей, указав специалистов, отвечающих за их достоверность.
Авторитетность
Разместили информацию о наградах и лицензиях клиники.
Опубликовали ссылки на авторитетные источники (медицинские исследования, профильные статьи).
Получили упоминания в локальных и отраслевых медиа.
Доверие
Добавили на сайт раздел с отзывами пациентов и кейсами.
Обеспечили регулярное обновление контента, чтобы он оставался актуальным.
Защитили сайт с помощью SSL-сертификата для безопасного взаимодействия пользователей.
Работа с EAT-факторами позволила укрепить репутацию компании, улучшить ранжирование сайта и повысить уровень доверия у целевой аудитории. Это стало важной частью общей стратегии продвижения.
Результаты
Позиции в поисковых системах
Рост количества ключевых слов в ТОП-10 Google и Яндекс на 120%.
Улучшение позиций по ключевым запросам позволило сделать сайт более доступным для целевой аудитории, увеличив количество органических переходов.
Трафик
Увеличение органического трафика на 85% за 6 месяцев.
Рост трафика свидетельствовал о правильности выбранной стратегии и эффективности проделанных работ.
Заявки
Количество заявок на консультацию выросло на 65%.
Увеличение числа заявок подтвердило, что сайт стал удобным и полезным для пациентов, что напрямую повлияло на прибыль компании.
Видимость в регионе
Профили в Google Business и Яндекс.Бизнес начали приносить до 30% всех новых пациентов.
Оптимизация локальных сервисов сыграла ключевую роль в привлечении пациентов из ближайших районов и повышения лояльности клиентов.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
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There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.
Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.
Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.
However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.
While short selling excels in bear markets, it typically loses money in bull markets.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Here is a winning strategy that will help you to identify overhyped toxic stocks:
Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.
Through a wide variety of mobile applications, we’ve developed a unique visual system and strategy that can be applied across the spectrum of available applications.
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There are always some stocks, which illusively scale lofty heights in a given time period. However, the good show doesn’t last for these overblown toxic stocks as their current price is not justified by their fundamental strength.
Toxic companies are usually characterized by huge debt loads and are vulnerable to external shocks. Accurately identifying such bloated stocks and getting rid of them at the right time can protect your portfolio.
Overpricing of these toxic stocks can be attributed to either an irrational enthusiasm surrounding them or some serious fundamental drawbacks. If you own such bubble stocks for an inordinate period of time, you are bound to see a massive erosion of wealth.
However, if you can precisely spot such toxic stocks, you may gain by resorting to an investing strategy called short selling. This strategy allows one to sell a stock first and then buy it when the price falls.
While short selling excels in bear markets, it typically loses money in bull markets.
So, just like identifying stocks with growth potential, pinpointing toxic stocks and offloading them at the right time is crucial to guard one’s portfolio from big losses or make profits by short selling them. Heska Corporation HSKA, Tandem Diabetes Care, Inc. TNDM, Credit Suisse Group CS,Zalando SE ZLNDY and Las Vegas Sands LVS are a few such toxic stocks.Screening Criteria
Here is a winning strategy that will help you to identify overhyped toxic stocks:
Most recent Debt/Equity Ratio greater than the median industry average: High debt/equity ratio implies high leverage. High leverage indicates a huge level of repayment that the company has to make in connection with the debt amount.
The training provided by universities in order to prepare people to work in various sectors of the economy or areas of culture.
AS - Science & Information
SuperKing College (2001 - 2005)
4.75/5
Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education.
Secondary School Education
Kingstar Secondary School (1998 - 2000)
5.00/5
Secondary education or post-primary education covers two phases on the International Standard Classification of Education scale.
2010 - 2022
Job Experience
Sr. Software Engineer
Google Out Tech - (2017 - Present)
USA
Google’s hiring process is an important part of our culture. Googlers care deeply about their teams and the people who make them up.
Web Developer & Trainer
Apple Developer Team - (2012 - 2016)
MALAYSIA
A popular destination with a growing number of highly qualified homegrown graduates, it's true that securing a role in Malaysia isn't easy.
Front-end Developer
Nike - (2020 - 2011)
INDIA
The India economy has grown strongly over recent years, having transformed itself from a producer and innovation-based economy.
2010 - 2022
Job Experience
Sr. Software Engineer
Google Out Tech - (2017 - Present)
USA
Google’s hiring process is an important part of our culture. Googlers care deeply about their teams and the people who make them up.
Web Developer & Trainer
Apple Developer Team - (2012 - 2016)
MALAYSIA
A popular destination with a growing number of highly qualified homegrown graduates, it's true that securing a role in Malaysia isn't easy.
Front-end Developer
Nike - (2020 - 2011)
INDIA
The India economy has grown strongly over recent years, having transformed itself from a producer and innovation-based economy.
2001 - 2020
Trainer Experience
Gym Instructor
Rainbow Gym Center (2015 - 2020)
DHAKA
The training provided by universities in order to prepare people to work in various sectors of the economy or areas of culture.
Web Developer and Instructor
SuperKing College (2010 - 2014)
CANADA
Higher education is tertiary education leading to award of an academic degree. Higher education, also called post-secondary education.
School Teacher
Kingstar Secondary School (2001 - 2010)
NEVADA
Secondary education or post-primary education covers two phases on the International Standard Classification of Education scale.
2007 - 2010
Company Experience
Personal Portfolio April Fools
University of DVI (1997 - 2001))
4.30/5
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Examples Of Personal Portfolio
University of DVI (1997 - 2001))
4.30/5
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Tips For Personal Portfolio
University of DVI (1997 - 2001))
4.30/5
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
2007 - 2010
Job Experience
Personal Portfolio April Fools
University of DVI (1997 - 2001))
4.30/5
The education should be very interactual. Ut tincidunt est ac dolor aliquam sodales. Phasellus sed mauris hendrerit, laoreet sem in, lobortis mauris hendrerit ante.
Examples Of Personal Portfolio
University of DVI (1997 - 2001))
4.30/5
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Tips For Personal Portfolio
University of DVI (1997 - 2001))
4.30/5
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What Clients Say
Testimonial
Rainbow-Themes
Nevine Acotanza
Chief Operating Officer
Android App Development
via Upwork - Mar 4, 2015 - Aug 30, 2021 test
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Bound - Trolola
Jone Duone Joe
Operating Officer
Web App Development
Upwork - Mar 4, 2016 - Aug 30, 2021
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Nevine Dhawan
CEO Of Officer
Android App Design
Upwork - Mar 4, 2016 - Aug 30, 2021
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A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
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There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum. You need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend toitrrepeat predefined chunks. Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
Necessary, making this the first true generator on the Internet. It re are many variations of passages of Lo rem Ipsum available, but the majority have suffered alteration in some form, by injectedeed eedhumour, or randomised words which don’t look even slightly believable.
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